AI SDR · Live Sales Intelligence · Sales Workflow

Mrsal watches every buyer journey. Your team closes the right ones.

Mrsal sees what prospects are exploring on your website in real time, engages at the moment it matters, holds contextual sales conversations, qualifies the opportunity, detects buying intent, brings your people into the conversation and routes qualified prospects straight into your sales stack.

Schedule a Demo See How Mrsal Works

Real time: visitor journeys and intent, as they happen
Contextual: conversations grounded in your own content
Connected: routing and handoff into your sales stack

An AI SDR that works your website like a rep, not a chatbot

One workspace for live visitor intelligence, AI conversations, qualification, human handoff and routing.

Real-time visitor journeys

See who is on your website right now, the pages and products they are exploring, and how their journey is unfolding.

Proactive contextual engagement

Mrsal opens the conversation at the right moment with a message shaped by the page, product and journey — not a canned greeting.

Contextual sales conversations

Grounded answers from your own content, real qualification questions, and objections captured as they happen.

Buying intent detection

Weighted signals surface the accounts that are genuinely evaluating, so your team spends time where it converts.

Human takeover & routing

Reps step into live conversations under their own name, and qualified opportunities route to the right team automatically.

Connected sales stack

Salesforce, HubSpot, marketing automation, calendars and webhooks — Mrsal works inside the stack you already run.

Schedule a Demo See how automated lead qualification works

How Mrsal works

01
Watches the journey
Pages, products and behaviour tracked live for every visitor.
02
Engages in context
Proactive openers based on what the prospect is actually exploring.
03
Qualifies and scores
Your criteria, your questions, weighted intent and qualification.
04
Hands off
Human takeover, routing rules and records in your CRM.

Conversation intelligence

Every conversation summarised, scored and mined for signals.

Grounded knowledge

Mrsal answers from your website, documents and product truth.

Guardrailed by design

Hard rules on what Mrsal can and cannot say to your market.

Schedule a Demo

Built Around Your Sales Process

Every sales operation is different. Mrsal is configured around your website traffic, qualification process, team workflows and sales stack.

AI SDR

Contextual visitor engagement and qualification.

Live Sales

Real-time visitor intelligence and human takeover.

Workflows

Route prospects to the right people and systems.

Integrations

Connect Mrsal with your existing sales and marketing stack.

Your sales process isn't off-the-shelf. Neither is Mrsal.

From visitor engagement and qualification to human handoffs, workflows and CRM integration, Mrsal is configured around how your team actually sells.