Automated lead qualification
Qualify every lead automatically, before a rep ever picks it up
Mrsal AI runs the qualification step for you: it engages the visitor, asks your qualifying questions, scores buyer intent against criteria you define, and only escalates the leads that clear your bar — with the transcript and score attached.
How automated qualification works in Mrsal
Define what qualified means
In Agent Studio you set the qualifying questions, required fields and the minimum qualification score a lead must reach before it counts as sales-ready.
Score intent as it happens
Each buying signal — pricing page visits, repeat sessions, demo interest, budget or timeline answers — carries its own weight and rolls up into one qualification score.
Qualify in conversation
The AI SDR asks the missing questions in a natural chat or email thread, answers from your own knowledge base, and never invents facts it cannot ground.
Route and hand off
Workflow rules match the scored lead to the right team, respect business hours and after-hours behaviour, and hand the conversation over with full context.
What the qualification score is
The qualification score is a 0–100 rollup of the signals you decided matter. Each criterion in Agent Studio has an importance level — Required, High, Medium or Low — and a lead's score reflects how much of that importance Mrsal has confirmed. Required criteria are gating: until they are satisfied, a lead is never fully qualified. Set the minimum score once and routing, alerts and CRM sync all follow it — so "qualified" means the same thing to your whole team.
- Weighted scoring model you control, no fixed vendor formula
- Qualifying questions asked conversationally, not in a long form
- Answers grounded in your uploaded docs, pricing and site content
- Team routing with online / away / offline status and business hours
- Salesforce lead and contact sync for qualified records
- Full transcript, summary and score breakdown on every lead
Stop qualifying leads by hand
Connect your site, set your criteria and let the agent do the first pass on every inbound lead.
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